Resource Center - Industry Articles
Customer Service is Dead!
by Tom Asacker, December 21 2010
Back in the day, when customer service was king, I worked after school pumping gas and handing out collectable tumblers at my father’s service station. That’s what they called it back then: A service station, not a gas station. The consistent delivery of fast and friendly service was a significant source of differentiation and, in many cases, a customer’s compelling reason to choose that station. It is strikingly different today. Customers not only pump their own gas (except in New Jersey and Oregon where the law prohibits it), they also scan and bag their groceries, configure their computers, manage their stock portfolios, and check themselves at the airport. On the chance occasion a customer needs assistance, more often than not it’s to have a question answered or a product exchanged. Read More »
Six Tips for Increasing Employee Retention
by Marci Brand, December 21 2010
It’s more important than ever to not only retain your current employees, but to also choose the right candidates when future employment decisions are being made. This doesn’t have to cost a lot of money and the investment is far less than the cost of high employee turnover. Below is some sound advice on how to increase retention and hire the right person for the position/s you hope to fill. Read More »
Five Ways to Change your Business from a Downturn to an Upswing
by Adams Hudson, November 23 2010
Got all the business you want? Great. You can relax and take a load off. But if you’re living on the same planet where most of the working population is fighting the economic tide, you’re probably looking for more leads…like now. The bad news is that every single one of your competitors is in the same boat. That means that your marketing has to be more efficient and aimed with laser-like precision. The good news is that there are five things you can do right now to change your business economy from a downturn to an upswing. Here’s how to do it: Read More »
Doubt can be Good for You and Your Team
by Terri Norvell , November 23 2010
What a time of change and transition we are living in. The beginnings of an economic recovery are underway and a whole new year is only days away. Are you uncertain about how to move forward and wary of having too much optimism? Join the group. Read More »
Invest in Success with eLearning
by Dr. Ann Kwinn, October 19 2010
Skilled employees are an indispensable company resource. And providing your staff with training that improves their sales performance is crucial to their success – and yours. Relevant, cost effective, job-based instruction has been around in the form of eLearning for more than 20 years. While there are still a few people around who believe that training must be delivered in person, more and more people, young and old, are becoming comfortable with getting their training online. Read More »
How to Get Customers for Free!
by Randall Murphy, September 21 2010
Before we dig into the intriguing and profound world of the word “free,” let me first say that I’m a sales trainer/consultant; I’m not a web designer, but there’s a common oversight when it comes to designing a website. All companies want a website that’s “going to bring in so much business they won’t know what to do with it all,” however, they rarely, if ever, consult with a sales or marketing expert. There are four major components to website design: Coding, graphics, SEO optimization/marketing and the sales pitch. Coding and SEO professionals are now a dime a dozen. A good graphics person is harder to find, and great sales gurus, or web copyrighters, are rare. Read More »
What’s So Great About Learning Management Systems?
by Ann Kwinn, Ph.D., September 21 2010
I love getting into those old computer technology conversations that go something like this: When I was in school, there were no monitors, only printers. Oh yeah? We had no disk backup – only tape. We had punch cards! My own version of this goes like this – when I started in eLearning, we had to provide a login to each course. The student data was stored in a spreadsheet on the local computer’s hard drive and the administrator had to mail a diskette to a central location. The children listening, eyes wide, now ask: What’s a diskette, Auntie Ann? Read More »
Six Tips for Increasing Employee Retention
by Marci Brand, President, Creative Marketing Concepts, July 29 2010
It’s more important than ever to not only retain your current employees, but to also choose the right candidates when future employment decisions are being made. This doesn’t have to cost a lot of money and the investment is far less than the cost of high employee turnover. Below is some sound advice on how to increase retention and hire the right person for the position/s you hope to fill. Read More »
Don’t Let a Quantum Leap Forward Land You in Hot Water
by Geoffrey Infeld, Media Manager, CallSource®, July 29 2010
Call Tracking represents a quantum leap forward for businesses today. It enables you to accurately measure your marketing ROI by identifying the source of marketing responsible for each lead. It records your calls for review of customer experience and employee call-handling skills. And, there is no better training tool for building appointment-setting skills. But, unlawful use of this recording technology can result in civil or even criminal liability. Read More »
Tired of Hide-And-Seek? How the “Local Web” Can Get You Found where it Counts…Online
by Lee Firestone, Vice President, OnlineChiro.com, July 28 2010
You probably already know the importance of having a Website. But do you know how to use your Website and other Internet resources to help customers find you? Since it’s all about getting people through the door, there are things you can do to build this client base. In some aspects, chiropractic is no different than any other product or service. Providers are expected to conduct business in an exceedingly competitive market where customers have access to more choices and information than ever before. For this reason, it’s imperative to get your business in front prospects when they’re ready to buy. Here are some tips to help you get to the right people at the right time: Read More »
