Callsource News & Updates

CallSource Releases Plus Results Works in Conjunction with any Lead Tracking System or Provider

Wed, 25 May 2011 08:48:42 -0700

Westlake Village, Calif. July 19, 2011 – CallSource®, the leader in performance management and employee training, business analytics and marketing solutions has announced the release of its latest premier service, Plus Results.

Plus Results corrects reporting inaccuracies in call tracking solutions from other providers by identifying and excluding non-prospect calls from cost-per-lead and closing-ratio calculations. In addition, Plus Results reviews and grades the telephone skills of clients’ call handlers, recommending and delivering targeted training for each employee. The service also gives clients a second chance at sales opportunities by promptly notifying management via email each time a mishandled call is identified.

“If you’re already using a lead tracking system, no matter whose, you’re off to a good start,” says Elliot Leiboff, president of CallSource. “But lead tracking alone doesn’t improve lead generation or increase sales. Well-informed, well-trained employees do. Of course, all of our solutions work seamlessly with our own lead tracking, but businesses that love their call tracking provider – or are simply stuck in a contract with them – can easily layer our services on top of any other provider’s. ”

Plus Results can help businesses of all sizes and types improve their marketing and sales performance without increasing costs. The result is more prospects per marketing dollar and more sales per prospect.

About CallSource®

CallSource delivers Results^sm, the first and only integrated sales, marketing, business analytics, performance management and training system. This groundbreaking system provides continuous monitoring of telephone performance, and targeted, individualized training to improve leasing and retention results every month.

CallSource Launches New Online University for National Apartment Association (NAA), and All Affiliated Apartment Associations

Wed, 09 Mar 2011 07:46:33 -0800

CallSource Launches New Online University for National Apartment Association (NAA) and All Affiliated Apartment Associations

Westlake Village, CA March 1, 2011 - After more than a year and a half of development and field testing with the NAA and eighteen affiliated associations, CallSource today released a learning management system (LMS) known as The Online University. CallSource will host The Online University for the National Apartment Association Education Institute (NAAEI), the NAA, and all affiliated associations.

Designed by CallSource, The Online University delivers outstanding e-learning content to multifamily housing professionals employed by members of the 170 apartment associations affiliated with the NAA. The University offers skill and compliance training developed by CallSource and the National Apartment Association Education Institute - and can also play SCORM-compliant content from the affiliated associations, or any other source.

The Online University will enhance the ability of the NAA and affiliated associations to efficiently educate the employees of the management companies and owners that comprise their membership - and to track their course completions, designations, and certifications within the industry. At the same time, the Online University’s e-commerce feature will help the associations enhance training revenues.

In addition to the 18 associations involved in the beta test, another 47 apartment associations are already in the process of launching the Online University for their members. While all associations affiliated with the NAA are strongly encouraged to subscribe, only associations affiliated with the NAA may utilize the Online University. Interested associations can contract directly with CallSource.

About the National Apartment Association Education Institute The National Apartment Association Education Institute is the education arm of the National Apartment Association. The mission of the NAAEI is to provide broad-based education, training and recruitment programs that attract, nurture and retain high-quality professionals and develop tomorrow's apartment industry leaders.

About CallSource CallSource delivers Results, the first and only integrated marketing, sales, training and management system. Its Performance Analytics helps managers achieve their marketing, leasing, and financial goals. The company has trained tens of thousands of multifamily professionals. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks nearly 2,000,000 ads for more than 300,000 companies across the U.S. and Canada.

For more information about CallSource, call: (888) 784-7449. Or visit Us to Learn More

Media Contact: Elliot Leiboff

CALLSOURCE WINS “HIGHEST RATED” DRIVINGSALES DEALER SATISFACTION AWARD

Mon, 31 Jan 2011 14:56:53 -0800

CallSource Ranked #1 in Dealer Satisfaction in Call Management category

Westlake Village, CA February 5, 2011 – CallSource has won the “Highest Rated” Call Management Award in the second annual DrivingSales Dealer Satisfaction Awards. CallSource received the highest ranking for dealer satisfaction in the Call Management category, as determined by the thousands of auto dealers who are part of the DrivingSales.com community.

Our reason for being and primary measure of success at CallSource is whether we are helping our clients to make money and to save money. There is nothing more gratifying than being acknowledged this way by dealers who clearly are benefitting from our services!

Celebrating its 20th year, CallSource continues to expand its offerings to increase profitability for auto dealers. DealSaver is a service that reviews every call to the dealership and promptly notifies management each time there is an opportunity to save a deal.

CallSource invented call tracking as a service in 1994. Millions of development dollars later, the CallSource Results^sm System not only tracks the source of every telephone call, but also filters prospects from non-prospects, providing the industry’s only accurate telephone closing ratio and cost-per-lead information. CallSource services benefit thousands of auto dealers throughout North America.

In addition to CallTrack® and DealSaver, CallSource provides analytical and educational services that help dealers close more sales per lead. The Results System integrates a phone skills report card, known as Telephone Performance Analysis^sm, and Our University®, an easy-to-use learning management system with impactful, self-paced classes on proven telephone techniques.

CallSource DealSaver and Results System will be demonstrated at booth 4229N at NADA 2011 in the North Hall of San Francisco’s Moscone Center.

The DrivingSales Dealer Satisfaction Awards, presented at the 2011 NADA Convention and Expo, measure satisfaction with services provided by vendors by allowing dealers to rate and review their vendors online at DrivingSales.com.

“We are proud to present the DrivingSales Dealer Satisfaction ‘Highest Rated’ Call Management Award to CallSource for achieving what we consider to be the highest possible accolade: the satisfaction of their customers,” said DrivingSales CEO and Founder Jared Hamilton. “This award is a reflection of the excellent results CallSource has generated for dealerships across the nation, and we are proud to recognize their accomplishment.”

Full award results are available online at www.DrivingSales.com/innovation. Full broadcast coverage of the DrivingSales Dealer Satisfaction Awards ceremony is available at drivingsalestv.com.

About CallSource

CallSource delivers Results, the first and only integrated marketing, sales, training and management system. Its Performance Analytics helps managers achieve their marketing, leasing, and financial goals. The company has trained tens of thousands of multifamily professionals.With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks nearly 2,000,000 ads for more than 300,000 companies across the U.S. and Canada. For more information about CallSource, call: 800-500-4433.

Media contact

Elliot Leiboff

President - CallSource

888-668-0766 marketing@callsource.com

About DrivingSales

DrivingSales is the auto industry’s fastest-growing, most influential trade media property focused on delivering actionable profit-building information to auto retailers and industry professionals. DrivingSales’ media network includes flagship property DrivingSales.com (www.drivingsales.com), the world’s largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group-style setting; DrivingSalesTV (www.drivingsalestv.com), an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry’s leading conference where progressive dealers collaborate and learn from world renowned experts; and DrivingSales Dealership Innovation Guide, a free quarterly publication featuring case studies of the industry’s

most innovative dealerships, solutions and best practices.

DrivingSales encourages innovation and excellence in the industry with its annual Dealer Satisfaction and Innovation Cup Awards, whose winners are determined solely by the dealer community. Founded by Jared Hamilton, a third generation car dealer, DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine.

Media Contact:

DrivingSales:

Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, (424) 603-4340

CallSource Features DealSaver Notification Service at 2011 NADA

Tue, 01 Feb 2011 11:34:13 -0800

Westlake Village, Calif. - February 4, 2011 - Celebrating its 20th year, CallSource continues to expand its offerings to increase profitability for auto dealers. DealSaver is a service that reviews every call to the dealership and promptly notifies management each time there is an opportunity to save a deal. Early adopters of the service have been able to close additional sales as a result.

CallSource invented call tracking as a service in 1994. Millions of development dollars later, the CallSource Results^sm System not only tracks the source of every telephone call, but also filters prospects from non-prospects, providing the industry's only accurate telephone closing ratio and cost-per-lead information. CallSource services benefit thousands of auto dealers throughout North America.

In addition to CallTrack® and DealSaver, CallSource provides analytical and educational services that help dealers close more sales per lead. The Results System integrates a phone skills report card, known as Telephone Performance Analysis^sm, and Our University®, an easy-to-use learning management system with impactful, self-paced classes on proven telephone techniques.

CallSource DealSaver and Results System is demonstrating at booth 4229N at NADA 2011 in the North Hall of San Francisco's Moscone Center.

CallSource Delivers Custom LMS to NAAEI and NAA Affiliated Associations

Thu, 09 Dec 2010 12:47:38 -0800

Westlake Village, Calif. - December 1, 2010 - CallSource(®), celebrating its 20th year as the industry leader in call tracking and recording, performance analytics, sales and management training - today announced that they have entered into an exclusive partnership with the National Apartment Association Education Institute (NAAEI) to deliver a custom Learning Management System (LMS) known as the "NAAEI Online University," to be utilized by the National Apartment Association and its affiliated state and local associations and their members (apartment owners and management companies) throughout the United States.

"The National Apartment Association Education Institute sought to improve communications with and provide additional value to its affiliated, local and state apartment associations around the country. After reviewing proposals from various educational and technology companies, the NAAEI selected CallSource to design a custom learning management platform for the NAAEI and its state and local apartment associations," said Maureen Lambe,CAE, NAAEI Executive Vice President.

CallSource and the NAAEI are committed to improving the training experience for the members of all NAAaffiliates. The LMS makes online education accessible 24/7/365. It can deliver course and seminar content from CallSource, the NAAEI, and any of the affiliated apartment associations.

Online learning significantly reduces the cost of education without reducing effectiveness and increases accessibility for members who find it difficult to attend in-person training. This highly-affordable system provides an easy-to-use, graphical interface that delivers eLearning content from numerous sources. It will give local and state apartment associations an option to license or otherwise share content with one another. The LMS can register and track classroom training, in addition to eLearning.

"And because our solution establishes a baseline and then continuously measures employee performance, managers can finally know exactly how effective their training has been and can quickly reinforce where it's needed most. This is an invaluable management tool," states Elliot Leiboff, CallSource's Chief Strategy Officer.

The NAAEI's Online University is an easy-to-use, SCORM-compliant Learning Management System that is accessible from and branded to match affiliates' websites and is tailored to fit all requirements for training and education.

About the National Apartment Association Education Institute
The National Apartment Association Education Institute is the education arm of the National Apartment Association. The mission of the NAAEI is to provide broad-based education, training and recruitment programs that attract, nurture and retain high-quality professionals and develop tomorrow's apartment industry leaders.

About CallSource
CallSource delivers Results, the first and only integrated marketing, sales, training and management system. Its Performance Analytics helps managers achieve their marketing, leasing, and financial goals. The company has trained tens of thousands of multifamily professionals.With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks nearly 2,000,000 ads for more than 300,000 companies across the U.S. and Canada. For more information about CallSource, call: 800-500-4433.

CallSource Sponsors Annual America Supports You Freedom Walk at Reagan Library

Wed, 01 Sep 2010 09:42:39 -0700

CallSource is proud to sponsor the Fifth Annual Simi Valley, America Supports You Freedom Walk on Saturday, September 11^th, at the Ronald Reagan Library in Simi Valley, California. Please join us as we remember victims of 9/11 and honor our troops who continue to fight for freedom.

The Ronald Reagan Presidential Library and Museum is perched on a hilltop with wonderful ocean and canyon views. The program will include music from a military band and brief remarks by actor Gary Sinise, Captain James McHugh, Commander of the Ventura County Naval Base, and Scott Strauss, former Chief of the Mineola Volunteer Fire Department. The program concludes with a 1.8 mile walk from the Library's main courtyard to Rancho Madera.

The event is slated to begin at 5 p.m. and admission is FREE with a donation for U.S. Soldiers fighting in Iraq and Afghanistan. Items must be unwrapped and in original packaging, including: packets of trail mix, peanuts, gum, hard candy and beef jerky; snacks that are not heat sensitive and will not melt in hot temperatures; individual packets of lemonade or Crystal Light for water bottles; CDs and DVDs; used video games; AA batteries; stationery; and pre-paid phone cards. Only miniature hygiene items will be accepted.

Light refreshments will be served. Complementary shuttle service will return you to your cars at the Reagan Library. The Library address is: 40 Presidential Drive, Simi Valley.

For more information about the Reagan Library, call: 805-522-2977.

CallSource® to Introduce DealSaver® at Digital Dealer Conference

Mon, 19 Apr 2010 08:29:35 -0700

Westlake Village, Calif. - April 15, 2010 - CallSource, the industry leader in call tracking, call recording, performance analytics, sales training and learning management, announced that they will introduce their newest service, DealSaver^sm, at the Digital Dealer Conference on April 20-22, in Orlando, Florida.

Recognizing that automotive sales opportunities are too often lost during the initial phone call, CallSource developed DealSaver to, literally, give dealers a second chance to convert those callers to customers. Analysts review all prospect calls and quickly notify management when they detect a missed opportunity that could be saved. DealSaver provides callers' contact information and analyst's notes, helping dealers recover otherwise lost sales opportunities. DealSaver integrates with four of CallSource's most valuable services:

CallTrack®

CallTrack ensures that every call is tracked and recorded. Real time information and expert analysis show you how well each marketing campaign is working and how effectively your employees interact with callers. The result is improved performance, increased ROI and additional sales.

LeadScore®

LeadScore reviews all tracked calls, separating sales prospects from non-prospects. The system sorts your sales, parts and service calls to ensure that each department has quick access. LeadScore identifies, for the first time, your true cost-per-lead, closing ratios, and the number of meaningful sales opportunities generated by each source of marketing you use.

SpeedScore®

SpeedScore lets you quickly select, review and sort calls for your own evaluation of sales performance. Target your coaching and training to the needs of each salesperson.

Telephone Performance Analysis^sm(TPA)

Our expert analysts review your prospect calls, grading and ranking each call handler's skill at converting leads to appointments and sales. Compare individual employees, stores and regions. Our evaluations pinpoint specific skill gaps, helping you reward good performance and target training where it is needed.

For more information about DealSaver, go to: www.callsource.com, or visit us at the 8^th Digital Dealer Conference, booth #612, on April 20-22^nd, for a live demonstration.

About CallSource®

Managing more than 1,000,000 toll-free and tracking for nearly 250,000 businesses throughout the U.S. and Canada, CallSource integrates call tracking, call recording, lead scoring, save a deal notifications, telephone performance analysis, learning management, plus sales and customer service training.

CallSource is celebrating its 20^th year delivering solutions that provide structure, discipline, transparency and accountability for its clients.

CallSource Unveils Online University for the National Apartment Association and 180 Affiliated Apartment Associations from Across the United States

Wed, 01 Sep 2010 09:37:16 -0700

Westlake Village, Calif. - July 8^th, 2010 - Selected by the National Apartment Association's Education Institute (NAAEI) to design and develop a Learning Management System for The NAA and its Affiliates, CallSource® gave expo visitors a chance to view the new system this June in New Orleans.

Attendees of the NAA's Annual Conference and Expo were pleased to learn that the new, Online University will allow Apartment Associations to offer online education to their members 24/7/365. It delivers advanced eLearning courses and tracks Association certifications and designations, even when learners move from association to association or company to company.

The CallSource booth also showcased Results^sm, a unique system that integrates marketing, sales, training, and business analytics. Attendees learned about CallSource services, including:

Maintenance Suite^sm - A system that tracks internal maintenance calls from the initial request from the resident to the follow-up response from the maintenance team. Managers can replay each interaction to ensure that their maintenance team is following call-handling protocols for response time and manner of repair.

Owner's Analytics^sm - Community, portfolio and regional data are reviewed by expert analysts and compared to the other operators in the same markets. The CallSource Effort Matrix^sm identifies internal and external factors that impact results, helping fee managers demonstrate to owners why moving assets to another management company might not serve their interests.

Our University ® is a corporate learning management system already in use by over 50,000 multifamily housing professionals. The system delivers CallSource's industry-leading eLearning classes, as well as any other SCORM-compliant courses. Our University also tracks other forms of learning, including classroom and ad-hoc training and links to company payroll systems to automatically update training requirements whenever an employee changes title.

The CallSource booth also hosted the firm's PrideAmerica® initiative, helping military veterans to train for and obtain employment in the multifamily housing industry. Artist David SchwARTZ displayed some of his "American Icon" paintings and signed lithographed copies for attendees.

About CallSource®

CallSource is celebrating its 20th year of delivering solutions that provide structure, discipline, transparency and accountability for its clients. The company has trained many tens of thousands of multifamily professionals. With carrier-class networks in Burbank and Chicago, CallSource tracks more than 1,500,000 toll-free and local numbers for over 250,000 businesses throughout the U.S. and Canada. They've helped organizations of every size and type improve and prosper by empowering critical, information-based decisions. For more information, call 800-500-4433, or visit: www.callsource.com

CallSource® Hosts Veterans of Our Armed Forces at National Apartment Association Education Conference & Expo

Wed, 01 Sep 2010 09:28:42 -0700

Westlake Village, Calif. - June 21^st, 2010 - Celebrating their 20^th year as the leader in call tracking and recording, performance analytics, leasing and management training, CallSource® announced today that they will host veterans of our Armed Forces again this year in connection with their PrideAmerica® campaign at the National Apartment Association Education Conference and Expo in New Orleans.

Jerry Feldman, CallSource CEO, is the driving force behind PrideAmerica whose mission is to train and place veterans within the multifamily housing industry. "Hire a veteran through PrideAmerica and we will train and mentor them for you. Veterans will be a great benefit to the multifamily housing industry, adding discipline and consistency to an industry with an employee turnover rate of nearly 46%," states Feldman.

PrideAmerica is squarely focused on elevating America's workforce to the full scope of its potential. Long an advocate of performance management, CallSource will provide their groundbreaking Results training platform - at no charge - to veterans or to the companies that hire them. Results is not only a training tool, but also tracks training progress and serves as an "internal resume" for multifamily employees.

Also slated to appear in the CallSource Booth is renowned artist, David SchwARTZ. Devastated when he learned that some American flags he'd stumbled upon were destined for a local dumpster, he decided to use these decommissioned flags in lieu of traditional canvas for his latest series of paintings, "American Icons."

To learn more about PrideAmerica, stop by and visit with David SchwARTZ, and veterans of our Armed Forces at CallSource Booth #519, at the National Apartment Association Education Conference and Expo from June 24^th - 26^th.

About CallSource®

CallSource delivers Results^sm, the first and only integrated marketing, sales, training, and management system. Its Performance Analytics helps managers achieve their financial goals. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks 1,500,000 ads for over 250,000 companies across the U.S. and Canada.

CallSource is celebrating its 20th year delivering solutions that provide structure, discipline, trans-parency, and accountability for its clients. For more information about CallSource, call 800-500-4433, or visit their website at: www.callsource.com.

CallSource Joins in Super Bowl Mission

Thu, 28 Jan 2010 15:37:41 -0800

CallSource® Joins Starkey Hearing Foundation to Tackle Children's Hearing Loss in Super Bowl Mission

Westlake Village, Calif. - January 29, 2010 - CallSource, the leader in call tracking, performance analysis, sales and management training, announced that its non-profit organization, PrideAmerica is teaming up with the Starkey Hearing Foundation to tackle children's hearing loss in a Super Bowl Hearing Mission on Wednesday, February 3rd, from noon - 4 pm at the Eden Roc Renaissance Hotel in Miami Beach.

Starkey CEO William F. Austin and CallSource CEO Jerry Feldman will lead foundation staff, local volunteers, celebrities and sponsors in bringing the gift of hearing to more than 100 Miami-Dade and Broward County Public School children in need. The children will be fitted - at no cost - with digital hearing instruments manufactured by Starkey.

Celebrity guests will be on hand to encourage the children as they are fitted with the hearing instruments and begin hearing clearly, some for the very first time. The mission will be followed by a special performance by American Idol national recording artists, Jordin Sparks and David Archuleta. Other celebrities scheduled to attend the event include Sam Moore, Lou Ferrigno, Larry Fitzgerald, EJ Henderson, Bernard Berrian, Chuck Foreman, Leslie Nielsen, and many others.

Since 1984, the Starkey Hearing Foundation furthered William F. Austin's vision: "So the World May Hear," touching countless lives. The Foundation is the global leader in the gift of hearing, delivering hearing instruments via hearing missions in 86 countries. Since 2000, the foundation has distributed more than 383,282 hearing instruments to those in need around the world.

About CallSource

CallSource delivers Results^sm, the first and only integrated marketing, sales, training and management system designed to track, measure, train and manage your team. The company has trained tens of thousands of business professionals. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 1 million numbers for 250,000 businesses across the U.S. and Canada.

CallSource is celebrating its 20^th year delivering solutions that provide structure, discipline, transparency, and accountability for its clients.

###

Media contact:

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource CEO, Jerry Feldman Named California Entrepreneur of the Year

Mon, 19 Oct 2009 09:22:08 -0700

For Immediate Release

WESTLAKE VILLAGE, Calif. - October 16, 2009 - Jerry Feldman, CallSource® CEO, has been named California Entrepreneur of the Year by the Business Defense and Advisory Council of American Solutions for Winning the Future, a group headed by former House Speaker Newt Gingrich. Mr. Feldman was recognized for "success in building your business and recognition of the risks you take to create jobs and stimulate the economy." The award was presented at a special dinner meeting held at the Capitol Hill Club in Washington, DC.

CallSource, the industry leader in call tracking, business analytics, performance evaluation, and Level 4® Training, has grown and is thriving during the economic downturn by helping organizations improve the efficiency of their marketing, sales, management and training.

Feldman is also the driving force behind PrideAmerica, a program CallSource launched to help train and place veterans seeking civilian jobs. CallSource is working with the National Apartment Association (NAA) and the Hire A Hero organization to place veterans within the Multifamily Housing Industry. CallSource volunteers its resources; including a custom learning management system to veterans, helping them to enter the multi-family housing industry fully qualified.

Feldman states, "As an immigrant to America, I feel I owe a debt for the opportunities I've been fortunate to have received. PrideAmerica is my way of repaying this obligation. At CallSource, our mission is to train and educate people and companies to successfully meet the needs of the 21st century and compete on a global scale. I'm honored to have been chosen for following my passion for education and lifelong learning."

About CallSource
CallSource delivers Results®, the first and only integrated marketing, sales, training and management system. CallSource offers extensive eLearning courses and provides custom course development and training for multifamily housing professionals, healthcare professionals, home improvement contractors, automotive retailers, manufacturers, media companies, and advertising agencies.

CallSource also offers expert statistical and performance analysis to help clients improve marketing and call-handling effectiveness, and tools and education to convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.

###

Media contact
Elliot Leiboff
CallSource Chief Strategy Officer
888-668-0766
marketing@callsource.com

CallSource® Introduces iReview(sm) Product

Sun, 16 Aug 2009 15:31:19 -0700

Westlake Village, Calif. - July 7, 2009 - CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the introduction of iReview^SM.iReview is a quick and easy way for companies to review their sales team's interaction with callers by using Web-based tools to help select and evaluate employees' individual call-handling performance. iReview:

Improves call-to-appointment ratios
Uncovers skill gaps and identifies training opportunities
Helps retain employees by empowering them to succeed
Identifies best practices for replication

Calls are recorded and coded by employee, allowing managers and trainers to conveniently review and score calls. A report card is generated for each person whose calls are reviewed.

"The ability to correct performance problems and recapture lost sales opportunities is crucial to the viability of every business," states Jerry Feldman, CallSource CEO. "This product delivers the means to do just that."

Elliot Leiboff, CallSource Chief Strategy Officer, notes, "Because iReview establishes a baseline and then measures employee performance on an ongoing basis, businesses can finally know exactly how effective their training is and can quickly focus training where it's needed most. It's an invaluable management tool."

About CallSource
CallSource provides online call-tracking, recording and analytics solutions that allow companies to measure advertising effectiveness, improve return on marketing investment, increase sales and enhance customer service. CallSource tracks more than 500,000 advertisements and 7,000,000 phone calls every month for automotive retailers and dealer groups, media companies and advertising agencies, and a wide range of businesses throughout North America.

CallSource also offers performance analysis and training to help clients improve marketing and call-handling and convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.

Media contact

Elliot Leiboff
CallSource
Chief Strategy Officer
888-668-0766
marketing@callsource.com

CallSource Level 4 Training – Pathway To Results

Sat, 09 May 2009 02:23:16 -0700

Westlake Village, Calif. — April 22, 2009 — CallSource, the industry leader in call tracking, performance evaluation, and sales training, today announced the achievement of Level 4 Training© via its ground-breaking Results© System, which incorporates Donald Kirkpatrick's Four Levels of Training Evaluation: "Reaction," "Learning," "Behavior," and "Results."

CallSource has integrated the noted training pioneer's four-level model into its seamless marketing, sales, training and management system. Kirkpatrick's model is the most widely used paradigm for evaluation of training and development and is considered the industry standard throughout the training world. Each successive level represents a more precise appraisal of the effectiveness of a training program. CallSource is unique in its ability to deliver and demonstrate Level 4 Training.

Dr. Ann Kwinn, CallSource VP of Interactive Learning, notes: "Many companies evaluate their training with Level 1 course evaluations or "smile sheets," which ask students to give their subjective opinion of a course. Others realize the importance of Level 2 evaluation, consisting of an end-of-course test to measure the acquisition of knowledge. All CallSource's courses include this type of test, plus pre-tests that serve as a knowledge baseline. What is highly unusual, if not unique, is CallSource's ability to provide behavioral measures of how employees perform on the job (Level 3) and a "Level 4" evaluation of whether or not their clients achieved their desired business results."

Developed over 15 years and based on the review of millions of calls, CallSource's system goes beyond simple lead tracking and standard, off-the-shelf training to provide marketing analytics, lead management, telephone performance analysis for Level 3 evaluation, plus individualized education and continuous feedback. Each employee has access to an individual "My Training" Web page, displaying course assignments, completion due dates, and test results. Integration with a client's existing management software automates collection of data for the Level 4 evaluation.

CallSource delivers ResultsSM, the first and only integrated marketing, sales, training and management system. CallSource offers the multifamily housing industry's best and most extensive eLearning courses. The company also provides custom course development and training for numerous other industries. CallSource has trained tens of thousands of business professionals. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 500,000 ads for over 10,000 companies across the U.S. and Canada.

CallSource also offers expert statistical and performance analysis services to help clients improve marketing and call-handling effectiveness, and tools and education to convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.

About CallSource

Elliot Leiboff

CallSource

President

888-668-0766

marketing@callsource.com

CallSource introduces new lead system - Web leads instantly convert to phone calls

Sat, 09 May 2009 02:18:35 -0700

Westlake Village, Calif. - October 2008 - CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the latest release of its Lead2Call® technology. This release incorporates several enhancements over the Lead2call product released last year at the National Automobile Dealers Association Conference.

Businesses that depend on lead providers who disseminate the same leads to multiple sales organizations now have the opportunity to get the jump on their competition with Lead2Call. In addition, companies with limited ability to promptly reply to online or email leads can dramatically improve response time.

When a prospective buyer submits an Internet request through a company's or lead provider's Website, Lead2Call automatically converts the submitted text to speech and immediately generates a call to the business, providing the company with:

The buyer's name
The subject of their inquiry and
The ability to instantly connect to that buyer by phone with a single keystroke

"Press a phone key to accept the call and the system automatically connects you to the prospect. While that email is still sitting in your competitor's inbox, you're on the phone with the buyer within seconds of the time they submit their request," states Jerry Feldman, CallSource CEO.

"The enhancements to this latest release include the option to reschedule the call, as well as the ability to queue the call if it arrives after-hours, so it's waiting first thing when business hours resume."

Other features include routing to an alternate phone if a sales representative is unavailable. The Lead2Call technology also integrates with Customer Relationship Management systems to retain all relevant lead data.

Elliot Leiboff, CallSource Chief Strategy Officer, notes, "Lead2Call connects the parties after disseminating the buyer's name and nature of the inquiry so our client is able to contact the buyer while he or she is still available and still thinking about the product or service that prompted the inquiry. This is very much a warm call and a customer service ‘Wow!'

About CallSource

Elliot Leiboff

CallSource

President

888-668-0766

marketing@callsource.com

CallSource Releases CallTrack Upgrade with New Extension-Routing Features, API Integration Options

Sat, 09 May 2009 02:12:13 -0700

Westlake Village, Calif. — August 24, 2006 — CallSource announced today the latest release of CallTrack©, its hosted call-tracking and direct-response marketing analytics solution. CallTrack measures inbound call activity, automatically captures each caller's phone number, name and other information, digitally records the call, and generates cost-per-lead data and valuable performance metrics. These tools enable companies to determine how well their marketing efforts are working, improve return on advertising investment and convert more callers into customers.

This upgrade introduces new support for automated Extension Routing, the latest in a series of dynamic call-routing features recently added to CallTrack. The release also adds data-exchange enhancements that allow clients to more easily integrate call reporting and provisioning activities with their existing software applications, including customer relationship management (CRM) systems and marketing databases.

"This CallTrack upgrade gives marketers expanded options for directing and managing inbound calls, as well as maximizing the efficiency of their operations," said CallSource Chief Technology Officer Dr. Monica McArthur. "CallSource is committed to providing a flexible, easy-to-use Application Programming Interface, and this release expands our ability to easily integrate with our client's service-oriented architecture."

Route, track calls through multiple IVR menus

The CallTrack system now supports multiple levels of routing by extension, a useful feature for businesses that use automated phone menus and Interactive Voice Response (IVR) systems to route calls to an appropriate representative or department. Callers can select their interest through up to three consecutive IVR menus. Every call is then routed to the appropriate extension, tracked and recorded by the CallTrack system.

Managers can now filter and sort call information by extension when reviewing their "Call Detail" activity reports. This allows them to focus on the response to a particular offer or routing option, and to listen to recordings of calls handled at that extension.

For even greater flexibility, extension routing can be used in conjunction with other CallSource routing features such as Overflow and Time-of-Day routing (a particularly useful feature for companies that use call centers) and Geo-Routing, which allows advertisers to publish a single phone number and have each call automatically ring to a physical store or office location based on geographic criteria.

Expanded API features simplify integration

Advancing its commitment to make all CallTrack features available to its clients through an Application Programming Interface (API) standard, CallSource has added several data integration features in this release. Clients can now receive real-time notifications when each call comes in and after it is ended. This allows them to respond immediately to interested buyers and recapture missed calls. In addition, CallSource clients can now set up and change their extension routing rules and request Call Detail reports via XML.

About CallSource

Elliot Leiboff

CallSource

President

888-668-0766

marketing@callsource.com

CallSource adds key features to its call-tracking and recording solution

Sat, 09 May 2009 02:05:48 -0700

New geo-routing, expanded user tracking and improved self-provisioning tools help advertisers measure call response, convert more callers to customers

WESTLAKE VILLAGE , CA, Oct. 10, 2005 — CallSource announced today the latest release of its hosted call-tracking, recording and reporting solution, which introduces a geo-routing capability to allow advertisers to publish a single phone number and have each call automatically ring to the location nearest the caller. New support for employee reporting codes enables managers to more easily access and evaluate recorded calls handled by members of their sales and customer service teams. CallSource has also improved the flexibility and ease-of-use of its self-provisioning platform, a feature of particular interest to publishers and high-volume advertisers.

The new CallSource geo-routing capability enables advertisers to publish a single toll-free or "vanity" phone number in their national or regional ads and have each call automatically ring to the business location nearest the caller. "Advertisers who ask customers to call a hotline or visit a website for a list of locations are creating an extra, cumbersome step that discourages new business," said Jerry Feldman, CallSource founder and CEO. "In addition, many businesses today devote significant ad space to listing their multiple locations — valuable column inches that can now be better used to sell more products and services."

Geo-routing instantly directs each inbound call based on the caller's phone number, eliminating the need for advertisers to publish multiple locations and for customers to look them up. Every call is tracked in the client's CallSource reports, can be recorded for quality assurance and training, and can be reviewed and analyzed at the site and corporate level.

The latest CallSource software release also makes it more convenient for managers to sort and review calls handled by individual sales and customer-service representatives. After an inbound call is completed and the caller hangs up, the employee who took the call is prompted to input a personal ID code. This code is added to the database record of the call, enabling reviewers to separate and evaluate the performance of a specific call handler.

Improved access logs allow managers to see who in their organization is viewing online reports, listening to call recordings and receiving email reports — and how often. "Monitoring the level of utilization and frequency of report access enables our clients to maximize their call tracking investment," said Feldman. "Not only can our clients see exactly who called and in response to which ad, they can also see how consistently this data is being referenced and acted upon."

The CallSource Customer Care team provides ad-tracking phone numbers and sets up call routing for the majority of its tracking clients. For publishers and high-volume advertisers who prefer to manage their own tracking numbers, CallSource offers a recently expanded self-provisioning application. Self-provisioning users are able to create new campaigns, select tracking numbers and configure call routing assignments using this upgraded solution.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

New CallSource Learning Management System revitalizes training

Sat, 09 May 2009 02:01:30 -0700

LOS ANGELES, CA, October 29, 2003 - CallSource, the leading provider of performance management solutions, announced today the release of their Learning Management System for clients. The CallSource Learning Management System, designed using proprietary technology and implemented specifically to enhance the training process between CallSource and its customers, is a web-based technology that allows users to quickly locate and enroll in instructor-led TeleTraining classes, on-line virtual classes and self-paced training, as well as download class worksheets and complete class evaluation forms.

"Training and performance go hand-in-hand," explained Jerry Feldman, President and CEO of CallSource. "Our dynamic Learning Management System provides clients with an easy and web-based platform to take training courses and improve skills sets. It is E-learning, using our web site, at its best."

The Learning Management System consists of training classes in just some of the following:

Leasing essentials
Telephone essentials
Fair Housing essentials
Management Performance essentials

In addition, on-line worksheets and demos exist, and can be downloaded for

Automotive demo
Fair Housing essentials and worksheets
Leasing essentials worksheets
Leasing performance essentials worksheets
Management performance essentials worksheets
Multifamily demo for essentials
Telephone essentials worksheets

For more information about the Learning Management System and to inquire about registering your team for training classes please call toll-free (877) 897-1819, or email jsage@callsource.com.

About CallSource

Elliot Leiboff

CallSource

President

888-668-0766

marketing@callsource.com

Yellow page value tracking

Sat, 09 May 2009 02:00:33 -0700

LOS ANGELES, CA, July 21, 2003 - CallSource announced its latest offering to the yellow page industry today at the Kelsey Group Directory Driven Commerce 2003 Conference in Denver.

CallSource's latest application enables publishers to use an intuitive web-based, call-tracking tool to provision their own local and toll-free tacking numbers in real time. Our self-service application presents local and / or toll free numbers based on the advertisers termination number. Calls are instantly routed to the CallSource proprietary reporting engine so that advanced caller details can be captured and reported. The call instantaneously rings to the advertiser. "The process is seamless," states Jerry Feldman, CEO of CallSource.

"Our publishing clients use our proof of value data to significantly boost their bottom line with minimal expense," continues Feldman. "We currently track calls for many top media companies including Verizon, CitySearch, Primedia, and Classified Ventures."

With CallSource tracking, clients report leads delivered to their advertisers with 100% accuracy. CallSource reports total calls (by day and by hour), demographics, zip code analysis and, when available, caller ID with name and address look-up. Our numbers and reports are delivered in print, by email, web, fax or via XML for easy integration.

CallSource helps publishers:

Prove lead-generating effectiveness and ROI
Demonstrate cost-per-lead advantages over other media
Convince skeptical first-time advertisers to buy
Up-sell, cross-sell
Reduce credit risk

CallSource customizes the easy-to-use application to capture data that is unique to each publisher. For example, ad sizes, headings and program types. CallSource also customizes its detailed marketing reports so that the publisher can position themselves as a consultative resource to their advertisers.

About CallSource

Elliot Leiboff

CallSource

President

888-668-0766

marketing@callsource.com

CallSource impacts bottom-line results

Sat, 09 May 2009 02:00:02 -0700

LOS ANGELES, CA, July 10, 2003 - CallSource, the leading provider of performance management solutions, announced today the release of their Telephone Performance Analysis program for clients. TPA, based on review of calls, coaching, analysis and training, captures a complete picture of how employees communicate with clients and sell to potential customers.

"After years of providing call tracking data, we have expanded support to our customers," explained Jerry Feldman, President and CEO of CallSource. "Today's CallSource offers training, improvement tools and coaching. Our clients know what advertisements are drawing calls, and when the calls come. But what happens during the call? In particular, how do those employees sound on the telephone-and how can they do their jobs more efficiently?"

Telephone Performance Analysis involves a blend of several consultative functions. CallSource monitors incoming calls over a pre-determined number of days. A complete analysis, executive summary and targeted training strategy are developed in order to best train your team. CallSource personnel can then work "hands-on" with your organization to improve skill sets and impact the bottom line. Telephone Performance Analysis is an actionable training tool that will help your organization improve performance.

For more information about Telephone Performance Analysis, and to inquire about registering your team, please call toll free (877) 897-1819 x4774, or email jsage@callsource.com.

About CallSource

Elliot Leiboff

CallSource

President

888-668-0766

marketing@callsource.com