Actionable Results Marketing Return on Investment
How do I maximize my advertising dollars?
You don't go into business to save money; servicing your clients is what makes you money. The same should go for your marketing. With our help, you can test different marketing approaches, lower your cost-per-lead and, ultimately, reach more customers without spending more marketing dollars. Our technology and expertise will help you run your business by the numbers and show you which marketing works best for your particular business.
A typical marketing budget may range from 5% to 20% of total revenue, depending on how aggressive you are in attaining new customers. So the real question becomes:
What types of marketing should I include in my budget?
Our patented tracking technology enables our consultants to quickly and objectively identify what specific "blend" of marketing works best for each dispensary. If you aren't getting the required return on a specific marketing approach you can:
1. Eliminate spending on poorly performing media and campaigns
2. Shift marketing dollars to your most productive media and campaigns
Why understand Yield Management?
- You know the accuracy of the information
- Able to negotiate media buys
- Lower cost-per-lead
- Efficiently manage your advertising portfolio
Why Implement Results for Yield Management?
- You own all information therein
- Able to track all marketing efforts
- Automatically compares and calculates advertising costs
- Identifies poor performing ad sources
- Filter non-prospects from true leads
- Benchmark individual efforts vs. industry standards
